Policy
Configure if the ads transparency feature is enabled
Microsoft Edge
Policy overview
Key metadata and intent for this policy.
Supported OS tags: Windows7
Lets you decide whether the ads transparency feature is enabled. This behavior only applies to the "balanced" mode of tracking prevention, and doesn't impact "basic" or "strict" modes. Your users' tracking prevention level can be configured using the 'TrackingPrevention' (Block tracking of users' web-browsing activity) policy. AdsTransparencyEnabled will only have an effect if 'TrackingPrevention' is set to TrackingPreventionBalanced or isn't configured. If you enable or don't configure this policy, transparency metadata provided by ads are available to the user when the feature is active. When the feature is enabled, Tracking Prevention enables exceptions for the associated ad providers that have met Microsoft's privacy standards. If you disable this policy, Tracking Prevention won't adjust its behavior even when transparency metadata is provided by ads.
Registry values
How enabled and disabled states update the registry.
| Scope | Registry location | Type | Enabled value | Disabled value | Copy |
|---|---|---|---|---|---|
Path Software\Policies\Microsoft\Edge Value name AdsTransparencyEnabled | REG_DWORD | HKLM 1 HKCU 1 | HKLM 0 HKCU 0 |
Policy elements
Inputs and configuration options exposed by this policy.
This policy has no additional user input fields.